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ABOUT US
I'm an entrepreneur and a poker player. One is gambling. The other is poker.
After years of navigating the highs and lows of business (and the felt), I realized that success isn't about luck. It's about strategy. That's why I founded Stack The Deck Marketing: to help small businesses win in an unpredictable market.
My radio career tells the story. I started in sales and spent 30 years climbing: sales manager, director of sales, VP/GM, then Regional VP for one of the top privately owned radio groups in the Midwest, and ultimately VP/GM for what was at the time the second largest radio company in the world. That experience is where I learned what most marketers still don't know: people scroll with their eyes, but they remember with their ears.
I'm a Marine, a 3rd degree black belt, a martial arts world championship competitor, and a World Series of Poker Circuit Event ring winner with multiple WSOP cashes. I don't use poker as a metaphor. I play it at a championship level. The same discipline that wins at the table runs through everything I build.
At Stack The Deck Marketing, we specialize in marketing strategy and execution for small businesses. With over 50 years of combined experience, our team covers strategy and campaign creation, mass media and social media, AI and digital marketing, startups and operations, and accounting.
We blend 30 years of traditional media expertise with cutting-edge digital strategy: social, paid ads, email, SEO and even billboards, for maximum impact.
Whether you need more leads, more ticket sales, or a smarter overall strategy, let's talk. Strategy beats chance, every time.
🎙️ Audio branding | 📻 30 years in radio leadership | ♠️ Stack The Deck Marketing
STACK TIPS
Testimonials
Our clients love the results we deliver. Discover what they have to say about working with Stack The Deck.
Sarah Marshall, Branson Theater GM
Stack The Deck goes above and beyond. So responsive and ultimately helping us sell more tickets! They go beyond just doing our ads.
Rich Watson, Performer
I can't recommend Stack the Deck enough!!!
Chris Schultz, Restaurant Owner
They do our Marketing and Accounting and we couldn't be happier. We create ideas together and they bring them to life and help us execute!
Questions We Get
What does Stack The Deck Marketing do?
We grow small businesses with Strategic Programming: running your whole business on purpose so customers think of you first when they're ready to buy. That covers social media, content, advertising, customer experience and keeping customers. We also build custom audio branding with Stack Audio Signatures, and offer accounting and payroll under the same roof.
Where is Stack The Deck Marketing located? Do you only work with Topeka businesses?
Our office is at 909 1/2 S Kansas Ave, Suite 2, in downtown Topeka, Kansas. We work with businesses everywhere. Our clients include a live music theater in Branson, Missouri and a funeral home in North Platte, Nebraska.
What is Strategic Programming?
Anyone can post. Strategic Programming is the plan behind the posts: who each post is talking to, where that person is in their buying decision, and what we want them to do next. The picture gets the glance. The caption does the selling. The strategy decides who sees it. Posting without a plan is just noise.
What is StackFlow?
StackFlow is Stack The Deck's own content system. You shoot real photos and video, we write and schedule a post for every day of the month, and you approve it before anything goes out. AI helps us move fast, but a person reads every caption. StackFlow also covers replies to your Google reviews.
What results have Stack The Deck clients seen?
In the first 28 days of StackFlow (September 27 to October 24, 2026), our clients' Facebook views went from 39,555 to 115,258. Across Facebook, Instagram and TikTok, 78% of the people who saw our clients' posts didn't follow them yet. All of it organic, with no ad money.
What is the Royal Flush of Marketing?
It's Ron Covert's framework for the five things every business has to get right: Trust, Justify the Price, Quality, Know Your Business, and Advertising. Ron learned the idea behind it from Norton Warner early in his radio career. Four cards are the base and Advertising is the glue. If a card is weak, more posts won't fix it.
What is a Stack Audio Signature?
A custom 10 to 15 second audio identity for your business, plus a 30-second intro and outro jingle, delivered in 5 days. Founding Players pricing is $397 (regularly $597) for the first 50 businesses. Roy H. Williams, The Wizard of Ads, put it best: the mind works by the ear.
Who runs Stack The Deck Marketing?
Ron Covert, a Marine veteran who spent 30 years in radio, rising to Regional VP and VP/GM, and a World Series of Poker Circuit ring winner. The team brings over 50 years of combined experience in strategy, media, digital marketing, operations and accounting.
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