The Buyer's Hand: You Can't Pick the Day They Decide

Your customer is playing a hand too. They just play it at their own pace.

The five streets

• Pre-Flop (Unawareness): they don't know you yet.

• The Flop (Awareness): their first look at you.

• The Turn (Comprehension): they understand what you offer.

• The River (Conviction): they decide you're the one.

• Showdown (Action): they buy.

On any given day, people are sitting at every one of those streets at once. Only a few are buying right now.

Two clocks

Two clocks are running. You work on selling time. Your customer moves on decision time. The furnace quits. The anniversary shows up. The kids want pizza. You don't get to pick that day.

Most small businesses only run action ads. The coupon. The sale. That works on the few buying today, and it teaches everybody else to wait for the next discount.

It takes awareness too. Every post serves one street of the Buyer's Hand, and the month covers all five.

That's why we post every day. Not because more is better. Because the business that's at the table on decision day wins the pot.

Where is your next customer sitting right now?

See you at the tables.